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Jam Jams are a popular Canadian cookie made by sandwiching two soft, cakey cookies together with a filling of jam. They typically consist of two soft wafers made with either molasses or brown sugar, filled with various jams such as raspberry, partridgeberry, or apple. Jam Jams are particularly iconic in Newfoundland and Labrador, where they have become an integral part of local culture and are often enjoyed during tea time gatherings.